|Typical Duration||18 Months (not including End Point Assessment)|
|Delivery Model||One-to-one Support|
|Delivery Location||Workplace and college (if required)|
As a Digital Marketing apprentice, you will typically be involved with maintaining a digital presence for your organisation via social media such as Facebook, Instagram, Twitter, LinkedIn, channels such as YouTube, and learning the art of social listening using tools such as Hootsuite.
A key aim of your role is to get closer to existing and potential customers – your target audience. On a day to day basis, you might be creating or managing and updating websites using packages such as WordPress, creating content for websites and social media, writing blogs and RSS feeds.
You may be involved in e-commerce, looking after digital sales or designing and managing email campaigns. Your role may involve using Customer Relationship Management (CRM) skills and tools. It is likely that you will also be involved in monitoring the impact of campaigns using a variety of tools such as Google Analytics.
What will you learn?
- Understanding the principles of coding, basic marketing principles, customer lifecycle, team working and relationships
- Understanding the principles of the following specialist areas: search marketing, Search Engine Optimisation (SEO), email marketing, web analytics, metrics, mobile apps, Pay-Per-Click (PPC) and understanding how these can work together
- Understanding and responding to the business environment and business issues related to digital marketing and customer needs
- Understanding and following digital etiquette
- Understanding how digital platforms integrate in to the working environment
- Understanding and following the required security levels necessary to protect data across digital and social media platforms
- Analytical and problem solving skills
- The ability to work with a range of internal and external people and communicate with them effectively
- Organisational skills
On completion of this apprenticeship, you will be recognised for entry on to the Register of IT Technicians, and those completing their apprenticeships are eligible to apply for registration.
Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the Chartered Institute of Marketing (CIM) and/or associate membership of the British Compuer Society (BCS).
How is it delivered and assessed?
It typically takes 18 months to complete this apprenticeship, but this will vary depending on your experience and working pattern.
You will be allocated a trainer assessor, who will support you throughout your apprenticeship with regular monthly sessions. This is flexible to the apprentice’s requirements, however, contact is available and encouraged outside of this time so each apprentice receives the help they need. The trainer assessors make good use of digital platforms to support this too.
Technical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated knowledge modules and specified vendor and professional qualifications. These must be passed before the end point assessment can take place.
Apprentices must achieve one internationally recognized vendor or professional qualification.
NB: Individual employers will select which vendor or professional qualification the apprentice should take
- New knowledge, skills and behaviours are delivered and assessed by your trainer assessor with the support of your employer.
- 20% off the job training is a mandatory requirement of all apprenticeship standards.
- You will complete a level 2 in maths and English if applicable
The gateway is the opportunity for the provider and employer to agree whether the apprentice is ready and ready to take their end point assessment (EPA).
End Point Assessment
The end point assessment is synoptic and takes place at the end of the apprentice’s learning and development. The requirement is that the end point assessment is completed within three months from the start of the end point assessment period. The end point assessment is made up of the following components:
- Summative portfolio
- Synoptic test followed with an employer reference and interview
Individual employers will set the selection criteria, but this might include GCSEs, A-levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional skills maths. Employers are likely to be looking for a proven passion for digital and social media.
Apprentices must be in suitable employment have the opportunity to develop all required knowledge, skills and behaviours aligned to this apprenticeship standard.
Interested in this apprenticeship? Apply now.